Angry Birds—
Venting Machine

In collaboration with Droga5, we conceived of a machine that would turn a players anger into prizes to celebrate the 10th anniversay of Angry Birds.

A 60-second game experience, which debuted in Times Square, the Venting Machine allows players to vent their anger however they see fit (scream, shake, punch, whatever!). The machine interprets the anger in real-time and calculates a prize to dispense.
Design Director at 10XBeta

A personality of it’s own.
We designed the machine to react in many different ways depending on how players interact with it. A massive LED matrix on the facade dynamically responds to punching and shaking, and sometimes it might grunt or spew smoke.

Each user’s experience was live streamed up onto one of the Times Square billboards.